A huge day in which a new product is launched, this creates a surge in website visitors, and purchases often exceed stock levels on the first day. The design needed to look professional but easy to navigate with the key information presented directly to the customer. As when the announcement is made there is a frenzy to get the product before it sells out. The UX/UI for navigating through the customer journey was a big consideration for this project. Also content had to be prepared to be launched in cohesion with the launch announcement. The website build work included leaderboard banners, landing page builds, advertising banners and email campaigns.
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February 17, 2020
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